In recent years, social media has become an important thing in our lives, from social interaction to doing marketing. Especially that the pandemic is still happening, social media has become more relevant in our lives. Now, we do our studies and work at home and we need social media to reach people: students, teachers, and colleagues. Especially for intrapreneurs and business owners, social media is an essential element to achieve certain goals. Some even hire digital marketing New Jersey to do marketing for them
On social media, sellers and buyers can directly interact which can potentially lead to more sales. you are an intrapreneur, how would you use social media to advertise your product and service?
You need to choose the right platform that works best for you – there are a lot of platforms you can use for advertisement such as Twitter, YouTube, Facebook, Instagram, etc. There is no shortage of social media sites that can be utilized. In fact, more and more sites are developed every month and all you need to do is to find the right platform that suits your needs and preferences such as a big audience, good user experience, and variety of functions.
Manage your posts – there are two things that you need to take into consideration when you are posting content on social media to advertise your product or service. First, you need to post content on a regular basis to increase exposure. If you fail to post content regularly, there is a possibility that your followers may not feel updated with the company’s activities and you become irrelevant day by day. Second, organize your content. A low-quality content with a lot of grammatical errors, low-quality images, and disorganized postings can trigger negative impressions from the audience and followers. To prevent this to happen, use platforms that enable you to automate and schedule content sharing. This will also further prevent repetitive content postings. Additionally, engage people by asking questions and replying to their comments.
Avoid over-promoting your product and service – social media is not solely for advertisement. In fact, people go there for socialization, entertainment, and information. Blatantly promoting regularly your business will definitely be a turn-off for followers and other people on social media. Instead, create content that they will actually enjoy. How to balance advertisement and content creation? Business owners do the one-in-seven rule which, is after one direct promotional post should be six posts that are content-based.
Build your community – although one of the goals is to get as many followers as you can, you should also put more importance on finding customers who are loyal, interested, and engaged. Moreover, do your best to maintain interaction and constantly try to get their favor. These will be the very people that are more likely to like and repost your content and have good customers. The community will be able to engage with each other thereby increasing loyal customers.
Deliver value – no matter how good your promotions and content can be, if you do not deliver value, you would eventually lose followers and customers. It is important to build brand quality and integrity, above all else.